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The root of great companies is make meaning vs. make money.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Companies
Roots
Meaning
Company
Money
Great
Make
Root
More quotes by Guy Kawasaki
If you start out to solely make money, you will attract the wrong kind of employees.
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Provide good content and you’ll earn the right to promote your product.
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Writing is the starting point from which all goodness (and crappiness) flows.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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Just do what's right for the customer, and you'll be okay.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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When you give people too many choices it makes them hesitate and not buy stuff.
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The first good reason to write a book is to add value to people’s lives.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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Companies should always want to delight their customers.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Entrepreneurship is not for everyone.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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