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The root of great companies is make meaning vs. make money.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Root
Companies
Roots
Meaning
Company
Money
Great
Make

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Some things need to be believed to be seen.
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
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Entrepreneurship is not for everyone.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
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Patience is the art of concealing your impatience.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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It's hard to build community around mediocre and mundane writing.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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Provide good content and you’ll earn the right to promote your product.
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The first good reason to write a book is to add value to people’s lives.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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The Future belongs to those who can spread ideas.
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Companies should always want to delight their customers.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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