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The root of great companies is make meaning vs. make money.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Root
Companies
Roots
Meaning
Company
Money
Great
Make
More quotes by Guy Kawasaki
A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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Entrepreneurship is not for everyone.
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If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
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It's hard to build community around mediocre and mundane writing.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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The first good reason to write a book is to add value to people’s lives.
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Enchantment is the purest form of sales
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Simple and to the point is always the best way to get your point across.
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If you use social media right, you will piss people off. It's actually recommended!
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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I'm a lousy predictor of the future.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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I merely consider myself a father, and one role of a father is to provide financial resources for his family.
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Ambitious failure, magnificent failure, is a very good thing.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
Guy Kawasaki
