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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Turns
Evangelism
Whatever
Touches
Different
Golden
Touch
Gold
Saying
Secret
Guy
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I'm a lousy predictor of the future.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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The root of great companies is make meaning vs. make money.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.
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If you use social media right, you will piss people off. It's actually recommended!
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
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Provide good content and you’ll earn the right to promote your product.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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The Future belongs to those who can spread ideas.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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When you give people too many choices it makes them hesitate and not buy stuff.
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Luck favors the people who are willing to grind it out.
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