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The hardest thing about getting started, is getting started.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Thing
Hardest
Started
Getting

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What I lack in talent, I compensate with my willingness to grind it out.
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Just do what's right for the customer, and you'll be okay.
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Patience is the art of concealing your impatience.
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Writing is the starting point from which all goodness (and crappiness) flows.
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And this is the beginning of the end.
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Ambitious failure, magnificent failure, is a very good thing.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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The root of great companies is make meaning vs. make money.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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My real mantra for my life is empower others.
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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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The essence of evangelism is to passionately show people how you can make history together.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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If you start out to solely make money, you will attract the wrong kind of employees.
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