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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
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Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
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More quotes by Guy Kawasaki
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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If you start out to solely make money, you will attract the wrong kind of employees.
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
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For me writing is as close to being an engineer as possible.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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Ideas are easy. Implementation is hard.
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Some things need to be believed to be seen.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
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