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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
People
Stuff
Picking
Ends
Billion
Better
Billions
Great
Former
Mind
Obviously
Make
Although
Would
Died
Life
Worth
Empowered

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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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I'm a lousy predictor of the future.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Don't ask people to do something you wouldn't.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Arguably, in business books, I don't think there's much that has never been said before.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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If you use social media right, you will piss people off. It's actually recommended!
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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Luck favors the people who are willing to grind it out.
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If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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