Quote

Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Increase
Encourages
Air
Competence
Trust
Increases
Knowledge
Fresh
Great
Powers
World
Combination
People
Breath
Breaths
Enchantment

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Disorganizatio n is the enemy of good writing.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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Provide good content and you’ll earn the right to promote your product.
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The essence of evangelism is to passionately show people how you can make history together.
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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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Great companies start because the founders want to change the world... not make a fast buck.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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