Quote

Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Trust
Increases
Knowledge
Fresh
Great
Powers
World
Combination
People
Breath
Breaths
Enchantment
Increase
Encourages
Air
Competence

More quotes by Guy Kawasaki

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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
Guy Kawasaki
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
Guy Kawasaki
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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The essence of evangelism is to passionately show people how you can make history together.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
Guy Kawasaki
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
Guy Kawasaki
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Enchantment is the purest form of sales
Guy Kawasaki
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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
Guy Kawasaki
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Great companies start because the founders want to change the world... not make a fast buck.
Guy Kawasaki
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The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
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The self-edited author is as foolish as the self-medicated patient.
Guy Kawasaki
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Writing is the starting point from which all goodness (and crappiness) flows.
Guy Kawasaki
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At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.
Guy Kawasaki
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
Guy Kawasaki
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
Guy Kawasaki
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Hockey is the only thing that I'm not good at that I love.
Guy Kawasaki