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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
People
Advertising
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Differences
Better
Great
More quotes by Guy Kawasaki
Simple and to the point is always the best way to get your point across.
Guy Kawasaki
Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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Great companies start because the founders want to change the world... not make a fast buck.
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Evangelism is selling a dream.
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Don't ask people to do something you wouldn't.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
Guy Kawasaki
When you give people too many choices it makes them hesitate and not buy stuff.
Guy Kawasaki
'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy Kawasaki
Patience is the art of concealing your impatience.
Guy Kawasaki
Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
Guy Kawasaki
If achieving success were easy, more people would do it.
Guy Kawasaki
Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
Guy Kawasaki
When I finally got a management position, I found out how hard it is to lead and manage people.
Guy Kawasaki
Luck favors the people who are willing to grind it out.
Guy Kawasaki
Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
Guy Kawasaki
There are two types of people on social media: people who want more followers, and liars.
Guy Kawasaki
The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
Guy Kawasaki
Organizations are successful because of good implementation,not good business plans.
Guy Kawasaki
An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
Guy Kawasaki
