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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Question
Answers
Book
Blurbs
Good
Limited
Six
Answer
Short
Sweet
More quotes by Guy Kawasaki
Just do what's right for the customer, and you'll be okay.
Guy Kawasaki
Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
Guy Kawasaki
Original visions are often wrong. Companies have to morph as they learn what customers don't want.
Guy Kawasaki
I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
Guy Kawasaki
You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Guy Kawasaki
If achieving success were easy, more people would do it.
Guy Kawasaki
When you give people too many choices it makes them hesitate and not buy stuff.
Guy Kawasaki
Companies should always want to delight their customers.
Guy Kawasaki
If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
Guy Kawasaki
Better to fail at doing the right thing than to succeed at doing the wrong thing.
Guy Kawasaki
Sales fixes everything.
Guy Kawasaki
Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
Guy Kawasaki
The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
Guy Kawasaki
Enchantment is the purest form of sales
Guy Kawasaki
Entrepreneurship is not for everyone.
Guy Kawasaki
Every person has the ability to improve the life of someone else.
Guy Kawasaki
I merely consider myself a father, and one role of a father is to provide financial resources for his family.
Guy Kawasaki
Ambitious failure, magnificent failure, is a very good thing.
Guy Kawasaki
Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
Guy Kawasaki
The first good reason to write a book is to add value to people’s lives.
Guy Kawasaki
