Quote

Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Question
Answers
Book
Blurbs
Good
Limited
Six
Answer
Short
Sweet

More quotes by Guy Kawasaki

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The root of great companies is make meaning vs. make money.
Guy Kawasaki
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
Guy Kawasaki
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The essence of evangelism is to passionately show people how you can make history together.
Guy Kawasaki
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
Guy Kawasaki
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
Guy Kawasaki
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Arguably, in business books, I don't think there's much that has never been said before.
Guy Kawasaki
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A 50-year-old company can innovate as well as two guys/gals in a garage.
Guy Kawasaki
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
Guy Kawasaki
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
Guy Kawasaki
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
Guy Kawasaki
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
Guy Kawasaki
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
Guy Kawasaki
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
Guy Kawasaki
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I'm a lousy predictor of the future.
Guy Kawasaki
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How fast you are moving is more important than where you are.
Guy Kawasaki
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The first good reason to write a book is to add value to people’s lives.
Guy Kawasaki
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Accept diversity and don't take any crap.
Guy Kawasaki
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If you use social media right, you will piss people off. It's actually recommended!
Guy Kawasaki
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
Guy Kawasaki
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And this is the beginning of the end.
Guy Kawasaki