Quote

Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Good
Limited
Six
Answer
Short
Sweet
Question
Answers
Book
Blurbs

More quotes by Guy Kawasaki

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Companies should always want to delight their customers.
Guy Kawasaki
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Every person has the ability to improve the life of someone else.
Guy Kawasaki
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Ideas are easy. Implementation is hard.
Guy Kawasaki
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
Guy Kawasaki
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
Guy Kawasaki
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Patience is the art of concealing your impatience.
Guy Kawasaki
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy Kawasaki
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One must understand what people are thinking, feeling and believing in order to enchant them.
Guy Kawasaki
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The root of great companies is make meaning vs. make money.
Guy Kawasaki
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Great companies start because the founders want to change the world... not make a fast buck.
Guy Kawasaki
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
Guy Kawasaki
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
Guy Kawasaki
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Hockey is the only thing that I'm not good at that I love.
Guy Kawasaki
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
Guy Kawasaki
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
Guy Kawasaki
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
Guy Kawasaki
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If you're in enough places at enough times, then some of them are bound to be the right ones.
Guy Kawasaki
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
Guy Kawasaki
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Evangelism is selling a dream.
Guy Kawasaki
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You need to earn the right to promote.
Guy Kawasaki