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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Short
Sweet
Question
Answers
Book
Blurbs
Good
Limited
Six
Answer

More quotes by Guy Kawasaki

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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
Guy Kawasaki
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
Guy Kawasaki
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One must understand what people are thinking, feeling and believing in order to enchant them.
Guy Kawasaki
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
Guy Kawasaki
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
Guy Kawasaki
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
Guy Kawasaki
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
Guy Kawasaki
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
Guy Kawasaki
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
Guy Kawasaki
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
Guy Kawasaki
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Doing, not learning to do, is the essence of entrepreneurship.
Guy Kawasaki
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
Guy Kawasaki
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Ambitious failure, magnificent failure, is a very good thing.
Guy Kawasaki
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
Guy Kawasaki
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Guy Kawasaki
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
Guy Kawasaki
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
Guy Kawasaki
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
Guy Kawasaki
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
Guy Kawasaki
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Ideas are easy. Implementation is hard.
Guy Kawasaki