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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Good
Limited
Six
Answer
Short
Sweet
Question
Answers
Book
Blurbs
More quotes by Guy Kawasaki
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Guy Kawasaki
You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Guy Kawasaki
A 50-year-old company can innovate as well as two guys/gals in a garage.
Guy Kawasaki
Customers can tell you how to evolve a product, but they can't show you how to make a leap.
Guy Kawasaki
For me writing is as close to being an engineer as possible.
Guy Kawasaki
I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
Guy Kawasaki
Enchantment is the purest form of sales
Guy Kawasaki
When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
Guy Kawasaki
An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
Guy Kawasaki
The self-edited author is as foolish as the self-medicated patient.
Guy Kawasaki
Just do what's right for the customer, and you'll be okay.
Guy Kawasaki
Don't ask people to do something you wouldn't.
Guy Kawasaki
The first good reason to write a book is to add value to people’s lives.
Guy Kawasaki
Writing is the starting point from which all goodness (and crappiness) flows.
Guy Kawasaki
My real mantra for my life is empower others.
Guy Kawasaki
Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
Guy Kawasaki
When you give people too many choices it makes them hesitate and not buy stuff.
Guy Kawasaki
Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
Guy Kawasaki
Sales fixes everything.
Guy Kawasaki
Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
Guy Kawasaki