Quote

Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?

Guy Kawasaki

Change background

T
T
T

Change font

TAGS & TOPICS

Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Good
Limited
Six
Answer
Short
Sweet
Question
Answers
Book
Blurbs

More quotes by Guy Kawasaki

Image
A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
Guy Kawasaki
Image
For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
Guy Kawasaki
Image
Companies should always want to delight their customers.
Guy Kawasaki
Image
Customers can tell you how to evolve a product, but they can't show you how to make a leap.
Guy Kawasaki
Image
Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
Guy Kawasaki
Image
The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
Guy Kawasaki
Image
Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
Guy Kawasaki
Image
The root of great companies is make meaning vs. make money.
Guy Kawasaki
Image
My real mantra for my life is empower others.
Guy Kawasaki
Image
I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
Guy Kawasaki
Image
If you're in enough places at enough times, then some of them are bound to be the right ones.
Guy Kawasaki
Image
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
Guy Kawasaki
Image
Hockey is the only thing that I'm not good at that I love.
Guy Kawasaki
Image
Simple and to the point is always the best way to get your point across.
Guy Kawasaki
Image
Just do what's right for the customer, and you'll be okay.
Guy Kawasaki
Image
I'm a lousy predictor of the future.
Guy Kawasaki
Image
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy Kawasaki
Image
There are two types of people on social media: people who want more followers, and liars.
Guy Kawasaki
Image
Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
Guy Kawasaki
Image
Provide good content and you’ll earn the right to promote your product.
Guy Kawasaki