Quote

Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
People
Destruction
Downright
Lead
Silliness
Necessary
Optimal
Wise
Defy
Path
Enchantment
Choices
Join
Also
Crowd
Always
Crowds
Diverge

More quotes by Guy Kawasaki

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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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Evangelism is selling a dream.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
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Disorganizatio n is the enemy of good writing.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
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Companies should always want to delight their customers.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
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Provide good content and you’ll earn the right to promote your product.
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It's hard to build community around mediocre and mundane writing.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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You need to earn the right to promote.
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
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