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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Book
Author
Self
Plus
Sometimes
Entrepreneur
Great
Quickly
Even
Fun
Lucrative
Way
Success
Apes
World
Easy
Publish
Change
Publishing

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Writing is the starting point from which all goodness (and crappiness) flows.
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If you use social media right, you will piss people off. It's actually recommended!
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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Arguably, in business books, I don't think there's much that has never been said before.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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It's hard to build community around mediocre and mundane writing.
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The hard part is implementing the decision, not making it.
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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If you just enchanted one person per day, you would make a big dent in the universe.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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The first good reason to write a book is to add value to people’s lives.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
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When you give people too many choices it makes them hesitate and not buy stuff.
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