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One must understand what people are thinking, feeling and believing in order to enchant them.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Believe
Enchant
Thinking
Believing
People
Feeling
Understand
Inspirational
Feelings
Order
Must

More quotes by Guy Kawasaki

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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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Accept diversity and don't take any crap.
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Great companies start because the founders want to change the world... not make a fast buck.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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You need to earn the right to promote.
Guy Kawasaki
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
Guy Kawasaki
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
Guy Kawasaki
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I'm a lousy predictor of the future.
Guy Kawasaki
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
Guy Kawasaki
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
Guy Kawasaki
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
Guy Kawasaki
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There are two types of people on social media: people who want more followers, and liars.
Guy Kawasaki
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Doing, not learning to do, is the essence of entrepreneurship.
Guy Kawasaki
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy Kawasaki
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Luck favors the people who are willing to grind it out.
Guy Kawasaki
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If you just enchanted one person per day, you would make a big dent in the universe.
Guy Kawasaki