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One must understand what people are thinking, feeling and believing in order to enchant them.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
People
Feeling
Understand
Inspirational
Feelings
Order
Must
Believe
Enchant
Thinking
Believing
More quotes by Guy Kawasaki
Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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You need to earn the right to promote.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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I merely consider myself a father, and one role of a father is to provide financial resources for his family.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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What I lack in talent, I compensate with my willingness to grind it out.
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The first good reason to write a book is to add value to people’s lives.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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