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One must understand what people are thinking, feeling and believing in order to enchant them.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Order
Must
Enchant
Believe
Believing
Thinking
Feeling
People
Understand
Inspirational
Feelings

More quotes by Guy Kawasaki

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At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Companies should always want to delight their customers.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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The essence of evangelism is to passionately show people how you can make history together.
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Don't ask people to do something you wouldn't.
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Evangelism is selling a dream.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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What I lack in talent, I compensate with my willingness to grind it out.
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Doing, not learning to do, is the essence of entrepreneurship.
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Luck favors the people who are willing to grind it out.
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If achieving success were easy, more people would do it.
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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The hardest thing about getting started, is getting started.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
Guy Kawasaki