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One must understand what people are thinking, feeling and believing in order to enchant them.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Understand
Inspirational
Feelings
Order
Must
Believe
Enchant
Thinking
Believing
People
Feeling

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Writing is the starting point from which all goodness (and crappiness) flows.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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If you just enchanted one person per day, you would make a big dent in the universe.
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When you give people too many choices it makes them hesitate and not buy stuff.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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The root of great companies is make meaning vs. make money.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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Luck favors the people who are willing to grind it out.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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