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One must understand what people are thinking, feeling and believing in order to enchant them.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Must
Believe
Enchant
Thinking
Believing
People
Feeling
Understand
Inspirational
Feelings
Order

More quotes by Guy Kawasaki

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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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Ideas are easy. Implementation is hard.
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Just do what's right for the customer, and you'll be okay.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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The hard part is implementing the decision, not making it.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
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The essence of evangelism is to passionately show people how you can make history together.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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Great companies start because the founders want to change the world... not make a fast buck.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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How fast you are moving is more important than where you are.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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Doing, not learning to do, is the essence of entrepreneurship.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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