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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Really
Expenses
Spend
Unless
Media
Effort
Social
Money
Trying
Expense

More quotes by Guy Kawasaki

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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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The first good reason to write a book is to add value to people’s lives.
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Writing is the starting point from which all goodness (and crappiness) flows.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
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You need to earn the right to promote.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
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The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
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Companies should always want to delight their customers.
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When you give people too many choices it makes them hesitate and not buy stuff.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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How fast you are moving is more important than where you are.
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Provide good content and you’ll earn the right to promote your product.
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