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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Unless
Media
Effort
Social
Money
Trying
Expense
Really
Expenses
Spend
More quotes by Guy Kawasaki
The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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Accept diversity and don't take any crap.
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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
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You need to earn the right to promote.
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
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Every person has the ability to improve the life of someone else.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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Great companies start because the founders want to change the world... not make a fast buck.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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Organizations are successful because of good implementation,not good business plans.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
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If you just enchanted one person per day, you would make a big dent in the universe.
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If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
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Ideas are easy. Implementation is hard.
Guy Kawasaki
