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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Trying
Expense
Really
Expenses
Spend
Unless
Media
Effort
Social
Money

More quotes by Guy Kawasaki

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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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Simple and to the point is always the best way to get your point across.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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Patience is the art of concealing your impatience.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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Evangelism is selling a dream.
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Every person has the ability to improve the life of someone else.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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Entrepreneurship is not for everyone.
Guy Kawasaki
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When you give people too many choices it makes them hesitate and not buy stuff.
Guy Kawasaki
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How fast you are moving is more important than where you are.
Guy Kawasaki
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
Guy Kawasaki
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I'm a lousy predictor of the future.
Guy Kawasaki
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
Guy Kawasaki