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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Money
Trying
Expense
Really
Expenses
Spend
Unless
Media
Effort
Social

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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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Doing, not learning to do, is the essence of entrepreneurship.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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What I lack in talent, I compensate with my willingness to grind it out.
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The essence of evangelism is to passionately show people how you can make history together.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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If you start out to solely make money, you will attract the wrong kind of employees.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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My real mantra for my life is empower others.
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Provide good content and you’ll earn the right to promote your product.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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Hockey is the only thing that I'm not good at that I love.
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