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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Unless
Media
Effort
Social
Money
Trying
Expense
Really
Expenses
Spend

More quotes by Guy Kawasaki

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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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Some things need to be believed to be seen.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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What I lack in talent, I compensate with my willingness to grind it out.
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Every person has the ability to improve the life of someone else.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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Companies should always want to delight their customers.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
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Ideas are easy. Implementation is hard.
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The hard part is implementing the decision, not making it.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
Guy Kawasaki
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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