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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Really
Expenses
Spend
Unless
Media
Effort
Social
Money
Trying
Expense

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Patience is the art of concealing your impatience.
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Evangelism is selling a dream.
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Provide good content and you’ll earn the right to promote your product.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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You need to earn the right to promote.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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Writing is the starting point from which all goodness (and crappiness) flows.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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If you just enchanted one person per day, you would make a big dent in the universe.
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Great companies start because the founders want to change the world... not make a fast buck.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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My real mantra for my life is empower others.
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When I finally got a management position, I found out how hard it is to lead and manage people.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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