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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Social
Money
Trying
Expense
Really
Expenses
Spend
Unless
Media
Effort
More quotes by Guy Kawasaki
I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
Guy Kawasaki
Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
Guy Kawasaki
Entitlement is the opposite of enchantment.
Guy Kawasaki
Provide good content and you’ll earn the right to promote your product.
Guy Kawasaki
Sales fixes everything.
Guy Kawasaki
Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
Guy Kawasaki
Organizations are successful because of good implementation,not good business plans.
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The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
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For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy Kawasaki
If you use social media right, you will piss people off. It's actually recommended!
Guy Kawasaki
If you just enchanted one person per day, you would make a big dent in the universe.
Guy Kawasaki
Customers can tell you how to evolve a product, but they can't show you how to make a leap.
Guy Kawasaki
Writing is the starting point from which all goodness (and crappiness) flows.
Guy Kawasaki
People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
Guy Kawasaki
