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If you start out to solely make money, you will attract the wrong kind of employees.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Attract
Employee
Servant
Start
Wrong
Money
Kind
Solely
Make
Employees

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When I finally got a management position, I found out how hard it is to lead and manage people.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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If achieving success were easy, more people would do it.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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Provide good content and you’ll earn the right to promote your product.
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Organizations are successful because of good implementation,not good business plans.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
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Some things need to be believed to be seen.
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Writing is the starting point from which all goodness (and crappiness) flows.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
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The root of great companies is make meaning vs. make money.
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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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