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If you start out to solely make money, you will attract the wrong kind of employees.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Servant
Start
Wrong
Money
Kind
Solely
Make
Employees
Attract
Employee

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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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Entitlement is the opposite of enchantment.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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What I lack in talent, I compensate with my willingness to grind it out.
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There are two types of people on social media: people who want more followers, and liars.
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Evangelism is selling a dream.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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