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If you start out to solely make money, you will attract the wrong kind of employees.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Start
Wrong
Money
Kind
Solely
Make
Employees
Attract
Employee
Servant

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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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Some things need to be believed to be seen.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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Ideas are easy. Implementation is hard.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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The essence of evangelism is to passionately show people how you can make history together.
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When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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The hard part is implementing the decision, not making it.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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The first good reason to write a book is to add value to people’s lives.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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The root of great companies is make meaning vs. make money.
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What I lack in talent, I compensate with my willingness to grind it out.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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