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If you start out to solely make money, you will attract the wrong kind of employees.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Wrong
Money
Kind
Solely
Make
Employees
Attract
Employee
Servant
Start
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Disorganizatio n is the enemy of good writing.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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If achieving success were easy, more people would do it.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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The hardest thing about getting started, is getting started.
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Enchantment is the purest form of sales
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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Some things need to be believed to be seen.
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Organizations are successful because of good implementation,not good business plans.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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