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Better to fail at doing the right thing than to succeed at doing the wrong thing.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Wrong
Better
Right
Thing
Fail
Succeed
Failing
Leadership

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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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When you give people too many choices it makes them hesitate and not buy stuff.
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Don't ask people to do something you wouldn't.
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Companies should always want to delight their customers.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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If you just enchanted one person per day, you would make a big dent in the universe.
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Enchantment is the purest form of sales
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And this is the beginning of the end.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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If you use social media right, you will piss people off. It's actually recommended!
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The essence of evangelism is to passionately show people how you can make history together.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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