Quote

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Marketing
Focus
Brain
Money
Brains

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You need to earn the right to promote.
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If you use social media right, you will piss people off. It's actually recommended!
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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Disorganizatio n is the enemy of good writing.
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Enchantment is the purest form of sales
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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Entitlement is the opposite of enchantment.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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I merely consider myself a father, and one role of a father is to provide financial resources for his family.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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And this is the beginning of the end.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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If you just enchanted one person per day, you would make a big dent in the universe.
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