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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Money
Brains
Marketing
Focus
Brain
More quotes by Guy Kawasaki
Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
Guy Kawasaki
Arguably, in business books, I don't think there's much that has never been said before.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
Guy Kawasaki
Sales fixes everything.
Guy Kawasaki
Doing, not learning to do, is the essence of entrepreneurship.
Guy Kawasaki
Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
Guy Kawasaki
Don’t be discouraged by the size of your network – inspire one person and you are doing good.
Guy Kawasaki
Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
Guy Kawasaki
Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
Guy Kawasaki
The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
Guy Kawasaki
The hard part is implementing the decision, not making it.
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How fast you are moving is more important than where you are.
Guy Kawasaki
Organizations are successful because of good implementation,not good business plans.
Guy Kawasaki
Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
Guy Kawasaki
The hardest thing about getting started, is getting started.
Guy Kawasaki
The Future belongs to those who can spread ideas.
Guy Kawasaki
Enchantment is the purest form of sales
Guy Kawasaki
Social media allows me to pick my times for social interaction.
Guy Kawasaki