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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Brains
Marketing
Focus
Brain
Money

More quotes by Guy Kawasaki

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Great companies start because the founders want to change the world... not make a fast buck.
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Simple and to the point is always the best way to get your point across.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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If you just enchanted one person per day, you would make a big dent in the universe.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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The root of great companies is make meaning vs. make money.
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Just do what's right for the customer, and you'll be okay.
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The hard part is implementing the decision, not making it.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
Guy Kawasaki
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And this is the beginning of the end.
Guy Kawasaki
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
Guy Kawasaki
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
Guy Kawasaki