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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Brains
Marketing
Focus
Brain
Money

More quotes by Guy Kawasaki

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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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Don't ask people to do something you wouldn't.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Ideas are easy. Implementation is hard.
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Every person has the ability to improve the life of someone else.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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The essence of evangelism is to passionately show people how you can make history together.
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Arguably, in business books, I don't think there's much that has never been said before.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
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Great companies start because the founders want to change the world... not make a fast buck.
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Evangelism is selling a dream.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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The self-edited author is as foolish as the self-medicated patient.
Guy Kawasaki
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Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
Guy Kawasaki