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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Brains
Marketing
Focus
Brain
Money

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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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If you just enchanted one person per day, you would make a big dent in the universe.
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If you use social media right, you will piss people off. It's actually recommended!
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
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The hardest thing about getting started, is getting started.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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The first good reason to write a book is to add value to people’s lives.
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Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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