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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
People
Fill
Marketing
Delight
Communication
Goal
Money
Great
Make
Enchant
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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When you give people too many choices it makes them hesitate and not buy stuff.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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Social media allows me to pick my times for social interaction.
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If you start out to solely make money, you will attract the wrong kind of employees.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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Ideas are easy. Implementation is hard.
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And this is the beginning of the end.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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The hardest thing about getting started, is getting started.
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The essence of evangelism is to passionately show people how you can make history together.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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Great companies start because the founders want to change the world... not make a fast buck.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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The first good reason to write a book is to add value to people’s lives.
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There are two types of people on social media: people who want more followers, and liars.
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