Quote

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Great
Make
Enchant
People
Fill
Marketing
Delight
Communication
Goal
Money

More quotes by Guy Kawasaki

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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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If you use social media right, you will piss people off. It's actually recommended!
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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Organizations are successful because of good implementation,not good business plans.
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If you just enchanted one person per day, you would make a big dent in the universe.
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You need to earn the right to promote.
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The essence of evangelism is to passionately show people how you can make history together.
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Arguably, in business books, I don't think there's much that has never been said before.
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Evangelism is selling a dream.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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Hockey is the only thing that I'm not good at that I love.
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If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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Enchantment is the purest form of sales
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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Disorganizatio n is the enemy of good writing.
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The Future belongs to those who can spread ideas.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
Guy Kawasaki