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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Make
Enchant
People
Fill
Marketing
Delight
Communication
Goal
Money
Great
More quotes by Guy Kawasaki
Every person has the ability to improve the life of someone else.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
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Writing is the starting point from which all goodness (and crappiness) flows.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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Hockey is the only thing that I'm not good at that I love.
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Simple and to the point is always the best way to get your point across.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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Don't ask people to do something you wouldn't.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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If you just enchanted one person per day, you would make a big dent in the universe.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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I'm a lousy predictor of the future.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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Doing, not learning to do, is the essence of entrepreneurship.
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