Quote

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Great
Enchant
Make
Fill
People
Marketing
Delight
Communication
Goal
Money

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Ideas are easy. Implementation is hard.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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Great companies start because the founders want to change the world... not make a fast buck.
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When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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You need to earn the right to promote.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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The root of great companies is make meaning vs. make money.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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Arguably, in business books, I don't think there's much that has never been said before.
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Just do what's right for the customer, and you'll be okay.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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Every person has the ability to improve the life of someone else.
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When you give people too many choices it makes them hesitate and not buy stuff.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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Patience is the art of concealing your impatience.
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Simple and to the point is always the best way to get your point across.
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