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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Business
Oxygen
Life
Supporting
Intelligent
Higher
Becomes
Company
Less
Difficult

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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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My real mantra for my life is empower others.
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Just do what's right for the customer, and you'll be okay.
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I merely consider myself a father, and one role of a father is to provide financial resources for his family.
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And this is the beginning of the end.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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Accept diversity and don't take any crap.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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