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Ideas are easy. Implementation is hard.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Business
Ideas
Hard
Implementation
Entrepreneurship
Easy

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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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My real mantra for my life is empower others.
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Disorganizatio n is the enemy of good writing.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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Doing, not learning to do, is the essence of entrepreneurship.
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Entitlement is the opposite of enchantment.
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Simple and to the point is always the best way to get your point across.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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Luck favors the people who are willing to grind it out.
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
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The essence of evangelism is to passionately show people how you can make history together.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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If you use social media right, you will piss people off. It's actually recommended!
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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