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Ideas are easy. Implementation is hard.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Easy
Business
Ideas
Hard
Implementation
Entrepreneurship
More quotes by Guy Kawasaki
Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
Guy Kawasaki
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy Kawasaki
Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
Guy Kawasaki
There are two types of people on social media: people who want more followers, and liars.
Guy Kawasaki
High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
Guy Kawasaki
Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
Guy Kawasaki
The hardest thing about getting started, is getting started.
Guy Kawasaki
Original visions are often wrong. Companies have to morph as they learn what customers don't want.
Guy Kawasaki
Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
Guy Kawasaki
The first good reason to write a book is to add value to people’s lives.
Guy Kawasaki
What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
Guy Kawasaki
The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
Guy Kawasaki
Provide good content and you’ll earn the right to promote your product.
Guy Kawasaki
Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
Guy Kawasaki
If you just enchanted one person per day, you would make a big dent in the universe.
Guy Kawasaki
People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
Guy Kawasaki
Hockey is the only thing that I'm not good at that I love.
Guy Kawasaki
Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
Guy Kawasaki
Companies should always want to delight their customers.
Guy Kawasaki
Every person has the ability to improve the life of someone else.
Guy Kawasaki
