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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
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Businessperson
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Evangelism Marketing
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Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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I'm a lousy predictor of the future.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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Some things need to be believed to be seen.
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Just do what's right for the customer, and you'll be okay.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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When I finally got a management position, I found out how hard it is to lead and manage people.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
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