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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
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Businessperson
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Evangelism Marketing
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Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
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More quotes by Guy Kawasaki
A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
Guy Kawasaki
I think that no one, or very few, are born as good presenters. It's a skill that you learn.
Guy Kawasaki
What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
Guy Kawasaki
Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
Guy Kawasaki
If you start out to solely make money, you will attract the wrong kind of employees.
Guy Kawasaki
At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.
Guy Kawasaki
The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
Guy Kawasaki
The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
Guy Kawasaki
The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
Guy Kawasaki
Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
Guy Kawasaki
To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
Guy Kawasaki
The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
Guy Kawasaki
When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
Guy Kawasaki
Original visions are often wrong. Companies have to morph as they learn what customers don't want.
Guy Kawasaki
Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
Guy Kawasaki
An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
Guy Kawasaki
Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
Guy Kawasaki
It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
Guy Kawasaki
Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
Guy Kawasaki
If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
Guy Kawasaki
