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If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
First
Smiling
Make
Impression
Good
Smile
People
Cost
Doe
Firsts
Everything
Enchanting
Nothing
Prevents
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Social media allows me to pick my times for social interaction.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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What I lack in talent, I compensate with my willingness to grind it out.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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The essence of evangelism is to passionately show people how you can make history together.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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The root of great companies is make meaning vs. make money.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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Companies should always want to delight their customers.
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