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If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
First
Smiling
Make
Impression
Good
Smile
People
Cost
Doe
Firsts
Everything
Enchanting
Nothing
Prevents
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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Entitlement is the opposite of enchantment.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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When you give people too many choices it makes them hesitate and not buy stuff.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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The root of great companies is make meaning vs. make money.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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