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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Jobs
Companies
Doesn
Players
Take
Effect
Long
Effects
Player
Trickle
Saying
Explosions
Causes
Steve
Company
Hire

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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
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If achieving success were easy, more people would do it.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Just do what's right for the customer, and you'll be okay.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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Provide good content and you’ll earn the right to promote your product.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
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There are two types of people on social media: people who want more followers, and liars.
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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Arguably, in business books, I don't think there's much that has never been said before.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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