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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Causes
Steve
Company
Hire
Jobs
Companies
Doesn
Players
Take
Effect
Long
Effects
Player
Trickle
Saying
Explosions

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One must understand what people are thinking, feeling and believing in order to enchant them.
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Luck favors the people who are willing to grind it out.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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The hard part is implementing the decision, not making it.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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Arguably, in business books, I don't think there's much that has never been said before.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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Great companies start because the founders want to change the world... not make a fast buck.
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How fast you are moving is more important than where you are.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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The first good reason to write a book is to add value to people’s lives.
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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Entitlement is the opposite of enchantment.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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Accept diversity and don't take any crap.
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My real mantra for my life is empower others.
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Companies should always want to delight their customers.
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