Quote

Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.

Guy Kawasaki

Change background

T
T
T

Change font

TAGS & TOPICS

Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Trickle
Player
Explosions
Saying
Steve
Causes
Hire
Company
Companies
Jobs
Players
Doesn
Effect
Take
Long
Effects

More quotes by Guy Kawasaki

Image
Every person has the ability to improve the life of someone else.
Guy Kawasaki
Image
I think that no one, or very few, are born as good presenters. It's a skill that you learn.
Guy Kawasaki
Image
Don't ask people to do something you wouldn't.
Guy Kawasaki
Image
You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
Guy Kawasaki
Image
The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
Guy Kawasaki
Image
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Guy Kawasaki
Image
Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
Guy Kawasaki
Image
People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
Guy Kawasaki
Image
Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
Guy Kawasaki
Image
The root of great companies is make meaning vs. make money.
Guy Kawasaki
Image
If you start out to solely make money, you will attract the wrong kind of employees.
Guy Kawasaki
Image
You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Guy Kawasaki
Image
Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
Guy Kawasaki
Image
I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
Guy Kawasaki
Image
Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
Guy Kawasaki
Image
Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
Guy Kawasaki
Image
Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
Guy Kawasaki
Image
For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
Guy Kawasaki
Image
What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
Guy Kawasaki
Image
Happiness is temporary and fleeting. ... Joy is the right goal.
Guy Kawasaki