Quote

Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Take
Effect
Long
Effects
Player
Trickle
Saying
Explosions
Causes
Steve
Company
Hire
Jobs
Companies
Doesn
Players

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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
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The first good reason to write a book is to add value to people’s lives.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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