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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Company
Hire
Jobs
Companies
Doesn
Players
Take
Effect
Long
Effects
Player
Trickle
Saying
Explosions
Causes
Steve

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The first good reason to write a book is to add value to people’s lives.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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Great companies start because the founders want to change the world... not make a fast buck.
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Entitlement is the opposite of enchantment.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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I'm a lousy predictor of the future.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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If achieving success were easy, more people would do it.
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Social media allows me to pick my times for social interaction.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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