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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Plans
Unless
Capitalists
Read
Introduced
Business
Venture
Capitalist
Entrepreneur
Contact
Plan
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You need to earn the right to promote.
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Patience is the art of concealing your impatience.
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The first good reason to write a book is to add value to people’s lives.
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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
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The hard part is implementing the decision, not making it.
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If achieving success were easy, more people would do it.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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Provide good content and you’ll earn the right to promote your product.
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I'm a lousy predictor of the future.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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The essence of evangelism is to passionately show people how you can make history together.
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The hardest thing about getting started, is getting started.
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Great companies start because the founders want to change the world... not make a fast buck.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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Simple and to the point is always the best way to get your point across.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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