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Great companies start because the founders want to change the world... not make a fast buck.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
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Fast
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Founders
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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Simple and to the point is always the best way to get your point across.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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If you just enchanted one person per day, you would make a big dent in the universe.
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Evangelism is selling a dream.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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The hard part is implementing the decision, not making it.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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Companies should always want to delight their customers.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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Social media allows me to pick my times for social interaction.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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You need to earn the right to promote.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
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Ideas are easy. Implementation is hard.
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