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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
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Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
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Lots
More quotes by Guy Kawasaki
An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Arguably, in business books, I don't think there's much that has never been said before.
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Writing is the starting point from which all goodness (and crappiness) flows.
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You need to earn the right to promote.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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Entrepreneurship is not for everyone.
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The hard part is implementing the decision, not making it.
Guy Kawasaki
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
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Companies should always want to delight their customers.
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
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Entitlement is the opposite of enchantment.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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Enchantment is the purest form of sales
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Don't ask people to do something you wouldn't.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
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Patience is the art of concealing your impatience.
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Simple and to the point is always the best way to get your point across.
Guy Kawasaki