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Entitlement is the opposite of enchantment.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Enchantment
Entitlement
Opposite
Opposites
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
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Hockey is the only thing that I'm not good at that I love.
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Doing, not learning to do, is the essence of entrepreneurship.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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Don't ask people to do something you wouldn't.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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Ideas are easy. Implementation is hard.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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It's hard to build community around mediocre and mundane writing.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
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The first good reason to write a book is to add value to people’s lives.
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Patience is the art of concealing your impatience.
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The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
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When I finally got a management position, I found out how hard it is to lead and manage people.
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