Quote

Entitlement is the opposite of enchantment.

Guy Kawasaki

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TAGS & TOPICS

Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Opposites
Enchantment
Entitlement
Opposite

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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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The self-edited author is as foolish as the self-medicated patient.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
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Writing is the starting point from which all goodness (and crappiness) flows.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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