The one common thread is purity. I created a look that highlights the innate beauty of the face from the eyes to the lip to clear, shiny skin.

I feel so excited for what's happening in fashion now in general because it's really inspiring for women to create a look and have fun with makeup again. I think it's intimidating sometimes when you go to a department store and you're like, Oh my god I love those colors, but what do I do with them?

I combined smoky grey shadows with ultra heavy black liner and piled on extra lashes for a mysterious and sultry look. To contrast with the gritty texture on the eyes, I kept the girls skin soft and pretty and gave their lips a natural flush.